by Terry Stanfield

Click fraud is a risk that goes along with doing any kind of pay per click advertising as part of your Search Engine Marketing strategy. Pay per click advertising can help you be sure that you’re getting some kind of return on your advertising investment because you’re only paying when someone clicks on your ad and goes to your site but not everyone clicking on your ads is interested in your products or services. Click fraud is when someone that has no interest in your products or services repeatedly clicks on your ad just to make you pay more money. It sounds like something that petty and spiteful person would do to one another but click fraud can lead to huge advertising bills for companies who aren’t getting anything in return for that money.

Anyone that uses search engine optimization wants to advertise their website and try to get more traffic but the point of using search engine optimization is to reach your target market and get members of your target market to click on your website. Search engine marketing and search engine optimization are safer bets than pay per click advertising because of the high risk of click fraud that comes with pay per click advertising. The biggest search engines like Google and Yahoo have built automated click fraud management programs to try and combat the growing problem of click fraud but it still happens everyday to lots of companies.

A larger company might not notice the click fraud until they end up with an advertising bill that is three or four times higher than they expected. When that happens a click fraud management team from the ad company will step in and try to determine if click fraud is responsible but unfortunately the law hasn’t quite kept up with the changing technology when it comes to click fraud. There are several large click fraud cases that are still pending in the courts. Companies feel that they shouldn’t have to pay huge advertising bills as a result of click fraud and that the ad companies have a responsibility to create a click fraud management system to keep click fraud from happening and the ad companies feel that the companies are responsible for the costs incurred by click fraud.

Click fraud isn’t just done by a single person or a group of people sitting at their computers clicking on a company’s ad over and over. There are automated programs that are designed to click on an ad thousands of times per day which can mean an astronomical bill for companies without giving them any new business. The new click fraud management programs that are being rolled out by the major ad companies and search engines are alleviating some of the click fraud problem but click fraud will almost always be a risk when you’re doing pay per click advertising. Search engine marketing with just plain old search engine optimization is a safer methods to drive traffic to your website although they may or may not drive as much traffic to your website as a few pay per click ads would. A combination of SEO and PPC with the right click fraud protection can be the a great strategy.

About the Author:

Before you do anything go to Terry Stanfield’s site for information on Search Engine Marketing and related info about Click Fraud Management.

by John Anghelache

Smart online marketers know that your email list contains big money.

Ever hear that before? Online direct marketers know the key to big money is to build a big, responsive list. Then to “monetize” the list for maximum profits.

Here’s how you make that happen…

You’re about to discover a secret to making easy money from any email list. First, let’s get clear about why people join your list. This is important for you to really understand.

You see, these folks are looking for three things: contact… content… and… offers.

Join an autoresponder service so you can keep in contact with the folks on your list. Send them an electronic newsletter about the topic they are interested in. A couple of times a week email them offers you feel good about.

Your ezine should go out every week. You can add ezine messages to your autoresponder for a full year on a weekly basis. Pack these weekly ezines with valuable info.

During each week you also work in separate emails that contain offers.

Use email broadcasts for these sales offers at first. In time, you can include the winning offers in your follow up autoresponder series.

If you don’t have your own product then promote affiliate products. Pick at least ten affiliate products you like. For each product, send out two or three emails during the same week.

Then do the same thing with the second affiliate product. Repeat this process until you go through all of them.

After you promote the ten or so affiliate products look at the results. Some of those products got a lot of sales. Make a note of the top two or three. You’re going to use those to create your own version. This process works best with info products.

Within several months I have a collection of best-selling products that I own. So I get to keep all of the money on each sale to the subscribers on my list.

Next, I look at which of those best-selling products is producing the most profit. I take that product and create a high-priced coaching program.

If you want to, you can just skip to creating the high priced product. Just take the same two or three best selling affiliate products and create a coaching program or high priced info product.

Do this over and over again and you’ll probably be making six-figures from your list.

About the Author:

If you desire to earn big profits online, then check out to John Anghelache’s free audio which shows you the seven steps to passive internet income . You’ll discover a few little-known secrets to generating an internet income quickly and easily.