Three Stages of Profitable Email Offerings
Why is it that one group of internet marketers make money from their client list with facility and other marketers can barely make a dollar or two?
One element of course is building a relationship with your list. Just because you have a list doesn’t mean your list is listening to you…or even believes you. I’ll cover this in another upcoming article.
The next part is having an offer they want to have. I worked on this again and again til I was able to find just what would work. It can be intimidating the first time or two that you get up before a live audience and show what kind of profits you get from your emails.
My record offering to a live audience is over $95,000 dollars on a weekendpretty good for only my list and not with JV partners or any affiliate action.
These are the 3 necessary steps I found for putting together an offer that brings in the orders. Add-ons like guarantees and testimonials can be included but these are the three key ingredients.
Step One: Offer a Unique Irresistible Benefit
What are the benefits to them? What do they receive?
Here is the benefit. Make note of the two other points, namely, unique and irresistible. What is it that makes your different from all the others? Why buy yours among all the other choices?
When you can answer those questions you will have a compelling offer.
What if your offer is a product not your own? Then you will create a way to make it unique and different. Don’t just tack on some bonuses willy-nilly. Find something a little different from the rest.
Step #2: Scarcity
There has to be some reason for people to take action now. Are there only 50, 100, or 500 available? Is the special offer going to end 3 days from now? Why should someone take action today instead of next week?
Maybe bonus #1 is limited and will be removed Tuesday. Maybe you only printed 50 copies of this item. If you don’t give people a reason to act now, they will save your email and think about it later. And they’ll forget.
Step #3: Reason Why
Why in the world are you offering such an incredible deal? No one believes you. They all think you’re stretching the truth. All those other marketers use scarcity when they’re lying. Why should they believe you?
What is your motivation behind such a great deal? Did you get more than you needed so you want to get rid of them fast? Have you some taxes coming due and need money to pay it? Is your product scratched or otherwise damaged?
When I made an offer before a live crowd, I let them know. The reason why I had to offer them such a great deal is because I couldn’t and didn’t want to, look dumb before over 150 people. That was easy motive to believe and easy to understand too.
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