Things You Must Do To Optimize For Google
When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.
Seeing how important search engine traffic is to your success, you need to get your site listed in the top 10 results. This needs to be your goal.
The importance of the right keywords
What keywords to use, that is the question. You need to look for keywords that have a good number of searches each month and not too much competition. Too much competition will make it impossible to achieve your goal of achieving the top 10 listing in the search engine results.
Look for long tail keywords. Long tail keywords are keyword phrases of from 3 – 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.
Here’s how to optimize your site
One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.
In your research you have chosen one or two keyword phrases that you will use. You need to make sure that this phrase appears in the title tag. Preferably in the beginning of the tag. It is important. This keyword phrase MUST appear at least once in this tag.
It is also important to have a unique title tag for each page.
An XML Sitemap can be helpful. While it does not directly affect your rankings, it will help Google to more quickly index the changes you make to your site.
Robots.txt is also very useful. This is the first file the Google Bot will look for. It will also help eliminate 404 error pages.
This has been just a few points that will help in getting your site into the top 10 to 20 of Google. There are many more things we can and should do. They will be the subject of future articles.
Tagged with: Internet Marketing
Filed under: Internet Marketing
