The Value of Testimonials in Online Marketing
Finding people to write sincere and glowing reviews of your business can be challenging. The results, though, are often undeniably profitable. Using genuine testimonials on your website is one way to build your image as a reputable company and expand your clientele at the same time.
It is too tempting for some businesses to simply commission the staff to create untrue testimonials. This is not as beneficial as taking the time to seek out real opinions. It is also a bad idea because it only takes one customer to realize you’ve made a false claim and broadcast that information more widely than your original false testimonial.
Getting customers to write testimonials is the first step. To do this, offer several opportunities for customer feedback throughout the buying process and in various forms. They will almost always let you know if something went wrong with their purchase, and every so often, someone will be so pleased that they will share their gratitude with you also.
Ideally, if your product has made someone’s life easier, she may be grateful enough to share this solution with others, just because she wants to help others out. Realistically, if you include a coupon or giveaway with a completed survey, you will get more responses. It’s also a good idea to get a professional’s help when writing your survey, to make sure you get the right kind of information in return.
Since it is not always possible to draw from an existing customer base, you could also reach out to email subscribers. You simply explain that they could have a product or service for free in exchange for an honest evaluation. This is especially effective if you are trying to break into a new market and have no existing clientele.
Make it clear that you are inviting all opinions, positive or negative. This will improve your product and improve your chances of getting a response. Generally people enjoy giving their two cents when something matters to them. Solicit the types of testimonials you want from people by giving them the type of service that warrants a fantastic review.
To avoid outright lying in your sales letters yet still compete with those who do, rely on your rock solid business practices and your high quality product to generate testimonials for you. It is often an unbudgeted expense and many new business owners are dismayed at having to put out even more money in giveaways to generate a buzz. But it’s worth it to your reputation and longevity as a supplier.
Testimonials are a powerful tool of persuasion. When used correctly, they can lead to higher sales in more ways than one. Take the time to find honest feedback and grow your sense of accomplishment at the same time.
Tagged with: Internet Marketing
Filed under: Internet Marketing
