Managing My Local Pay Per Click
A giant fraction of Google searches are local. Advertise your business locally and you’ll get traffic and customers for a fraction of the cost of other media. This may sometimes reach more people than Yellow Pages ads; it’s more traceable than billboards, and it costs you less than mailings and fliers.
According to the Kelsey group, 60 percent of all internet searches are local. Some estimates run as high as 75 percent. But even if it were only 20 percent, that’s still a lot of searches. Tens of millions a day, at least.
No matter the percentage, local search is without a doubt the unexploited possibility in pay-per-click management.
So you are looking to sell dieting plans, downloadable MP3s, HDTVs, or home refinancing on Google in the national market? It can be done, but you better get ready for a battle.
Yet if you are a chiropractor, automotive shop, carpet layer or landscaper, you are prime to be victorious. Your competition is more than likely uneducated in internet marketing strategy.
This is a prime place for you to consult, with your neighbor businesses; setting up campaigns for them. Look at this: .
Most businesses in your area of the city shell out as much as $1,000 per month simply on Yellow Pages ads. The money is being spent.
The representatives for Yellow Pages also sell Internet Yellow Pages listings, this helps make businesses more aware of internet marketing. However these reps are not selling Google or Yahoo ads.
Companies like Google are so busy dealing with existing opportunities, putting reps on the street to sell PPC to local businesses is a long way off at best. (There are rumors of partnerships with Yellow Pages companies though.)
In categories where mail order is impossible and you have to get it locally, the clicks are cheap. For example, rin Chicago, there are only six ads showing for the keyword “Brake Shop” and one of them is eBay. Nickel clicks, anyone?
Local advertisers that are knowledgeable about the web are quite rare. That most likely won’t be changing soon either. There is a big difference between running an online store and a retail store. The saying “In the land of the blind, the man with one eye gets to be king”, is only too true.
If the fact that many keywords will produce only a few clicks a month doesn’t bother you, then the ROI (return on investment) for the clicks you get is phenomenal.
Tagged with: Internet Marketing
Filed under: Internet Marketing
