Info On Keyword Research Tools
Google has a keyword research tool of its own. To find it, click on the “Tools” link in the green strip at the top of your screen. Now you have two choices: If you’ve already got a full web site up and you don’t want to start completely from scratch in guessing at all the keywords that are there, click on the “Site-Related Keywords” tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.
Option two is for you, if you want to connect to people with keywords that aren’t obvious to your site. To use this tool, select “Keyword Variations” and enter one of your main keywords. You won’t just get variation to that keyword, if you check the little box on the right labeled, “Use Synonyms”, Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff!
Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won’t give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on “Show Columns” and choosing “Keyword Popularity”.
Along with the amount of competitors vying for each keyword shown in the partly shaded rectangle, you will also get the relative amount of searches that each term gets.
Yet another clever feature is “Global search volume trends,” a month-by-month graphic of the average searches your term gets.
That is sharp and quite useful in your Adwords management. Overture can’t give you the variations that Google gives nor can you the information on your competition from any other free service. It doesn’t even cost another dime.
Wordtracker
If you use Overture’s tool to find all of the searched-on variations of “learn German,” then every result it lists for you will have those two words in it:
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Won’t there be people interested in learning German use other phrases?
Sure are. There’s also “study German” and even “study in Germany,” not to mention the occasional guy who on a lark types in “learn Deutsch” or even “sprechen sie Deutsch.”
How will we know what other keyword possibilities are out there? Wordtracker’s Wide Search is the answer.
Let’s say now that you’re bidding on keywords for cell phones. Go to Wordtracker, and you’ll get these suggested variations:
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
If you let loose of the reigns to your imagination, you will find that this list of keywords that you got from Wordtracker can open up new and previously unconsidered markets. After looking at the keyword list and considering the possibilities quite a few people have realized that the market is rich for accessories for Nokiea phones rather than the phones themselves. This is only one example of many. This is the reason you do the research. Don’t close yourself to the possibilities.
Wordtracker doesn’t try to give you a profitability estimate or projections of cost per click. It is designed to highlight the possible directions that your keywords can take you. Wordtracker does this by
showing you all the variations people have typed in over the last 60 days, and
advising you of the number of searches each term has had by Dogpile and Metacrawler.
You’ll notice, of course, that other than including plurals along with singulars, this list doesn’t give you any other spelling variations, like “cell” or “cell phone” or “cellular.” You’ll have to do those separately.
Tagged with: Internet Marketing
Filed under: Internet Marketing
