How To Write A Converting Squeeze Page.
Most people have no idea of how to put together a sales page that converts into sales. They may go and look at other sites that have successful sales pages. This is a good idea. The problem is that when they put their landing page together they don’t put them together in the same way.
One leading problem is copywriting. And that’s ok. Not everybody is going to be a first-class writer – never mind a copywriter. But as a person selling a product or seeking to construct a list, it is crucial that you know your strong points and weaknesses – and that you either spend the time to overcome them or employ someone else to do it for you.
To create motivating copy we must use a mix of compelling sales points with powerful psychological triggers. Most people miss one or both of these points.
For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.
Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
In addition to these two problems, some sales pages lack cohesiveness and focus. The copy looks unprofessional and it doesn’t slowly grind forwards, breaking down the web site’s visitor’s resistance to the sale – and persuading him or her to buy more and more at each sales trigger point.
Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
When writing your copy it is important to keep focused on your goal and that must always be to get your reader to act on your copy.
Tagged with: Internet Marketing
Filed under: Internet Marketing
