Does Your AdWord Campaign Require Micro Managing?
There are advertisements all over the place shout out the stories of individuals who have made several hundred dollars a day using Adwords to market their product and they did it in 2 or 3 hours of work each day. What they are trying to make you believe is that you can do this to, make money each day with little work time investment.
What they are not telling you is that the practice of working only two to three hours a day when you are attempting to run an internet advertising campaign is almost unheard of, particularly for a marketer who does not already have an established plan of attack and is trying to find their particular niche. There is no other endeavor that is going to require a greater amount of micro-management than an AdWords campaign.
Consider this.
The first thing you are going to need to do is go to Google’s databases and discover which keywords are popular among all of the recent searches.
You are then going to have to draw up a list of keywords pertaining to your product (the easiest way to discover these is to think of words which you would use in a search engine if you were looking for your product on the internet) and compare them to Google’s list.
After you have your keyword list as you want it, you need to decide what you are going to bid on them. No you aren’t going to contact Google and tell them you will pay so much money for getting to use the keyword in the ads and such for your campaign and have google contact you and say ‘yes’ or ‘no’. That is just crazy.
Instead, Google uses the policy that the ad that appears first in the list is going to be the one seen the most often and generate the greatest amount of profits to secure their own profit.
Google Adwords is a pay per click set up. In other words an advertiser (you) are required to pay a small amount of money whenever there is a click on his ad taking a searcher to his website. There is no surety of there being a sale.
Ads that are chosen more often bring more profits to Google, so the give the more desirable top position to an ad that has a higher bid placed on it.
After setting a bid and beginning the ads run you need to check on the ad all along the way, also the keywords need to be checked to make sure they maintain their popularity and thus their profitability.
After ads or keywords become less popular (and less profitable) you launch a new campaign to replace it.
No, you are not going to make hundreds of dollars a day doing virtually nothing through the use of Google AdWords; you are, however, going to gain a fine appreciation for the art of multi-tasking and micro-management and, if you are among the truly fortunate, being able to see your business flourish.
Tagged with: Internet Marketing
Filed under: Internet Marketing
