A B Cs — The Basics of Adwords
Success with AdWords boiled down to A B C
A) Always select keywords that are pertinent to your product or service. You may be tempted to get keywords at random from a search engine database that could be relative to your topic just because they are in the top 5. Do Not Do That! All of your energies should be targeted directly at your prospective clients don’t select aimless keywords.
B) Before settling on a keyword make sure that it meets the qualifications. Is it general enough that it will occur to the average consumer while they are on a search but specific enough that it will not bring in a number of unproductive leads? Remember, the search engines are going to get their money whether you are making a profit or not. Such is the beauty of pay per click advertising. If you have taken all of the necessary steps and have a huge volume of traffic following the link on your advertisement to your website but are not making a profit you are going to quickly see your advertising budget swirling away from you.
C) Choose with care the price you are willing to bid for a keyword. Search engines are smart. Search engines know that they will get the greater profit from ads that have a greater bid price per click. Therefore the search engine will put those ads in the top spot in Sponsored Links, and they will be seen by more searchers. This would also mean more traffic. This should be a winning situation for both you and the search engine, higher bid price=more click throughs=more profits.
Unfortunately, this is not always the case. Being at the top of the list won’t do you much good if your advertising budget won’t stretch far enough to allow you to make the sales needed to recoup your investment. A balance is needed, and it can be a hard one to find.
D) Don’t forget to follow through. Advertisements need to be carefully monitored after their launch to determine the amount of business they are bringing in. Constant tweaking is necessary to nip problems in the bud and redirect advertising campaigns as needed before large amounts of advertising dollars are wasted.
These are the key components of any advertising campaign, and if the savvy advertiser takes the time to learn these lessons well the profits promised by the hundreds of ads claiming that AdWords is the key to internet marketing success may soon be realized.
Tagged with: Internet Marketing
Filed under: Internet Marketing
