Many people just getting started in internet marketing do not realize the critical importance of building a quality opt-in mailing list. They think it is enough to be making sales from their salespage. While it is good to make sales directly from your site, you will lose a large percentage of your future customers if you fail to build an opt-in mailing list.
The purpose of building a list of your website visitors is to help you maintain contact with them and develop a relationship with them. Your mission in doing this is to turn as many as you possibly can into your customers. It has been said, and rightly so, that your list is the most valuable asset in your online business. With your list being that important, here are some tips that will make building a quality list possible.
* Offer an incentive, when possible, for people to leave their email address. This is one of the best ways to get people to sign into your list. I like to offer a special report or free Internet marketing training. For optimum results, it is essential to give them something for signing into your list. This tip alone can easily double the number of sign-ups you have.
I see so many people trying to build list with no offering of any kind for opting in. This is a big mistake. Incentives are to easy to create. It just doesn’t make sense not to offer one. Anything with a high perceived value that you offer free will help boost opt-ins by 100% or more. I’ve tried many ways of list building and I can assure you that offering incentives will give you a far superior result.
* Include a privacy policy. Many people do not opt-in is because they are afraid they will be spammed. Everyone abhors spam. Give your website visitor a guarantee that you will not share or sell their email address with anyone. This will make a huge difference in he number of opt-ins you receive.
* Create multiple, tightly targeted lists. Very few comprehend the power of this tactic. By offering multiple lists on one site you drastically increase the chances of people finding something that interests them enough to sign up for. One of the lists could be for general updates, another could include tips your market would find useful, while another could be a monthly newsletter. No matter which option they choose you get their email address.
Think about what your market might be the most interested in and offer that information or access to it on your site. A visitor may have little interest in your general announcements mailings but be keenly interested in your newsletter. If you do not provided several options that person would have signed up for nothing. Two or three options are plenty. If your visitor has not found something that interests them in your two to three choices they are probably at the wrong page anyway.
* Make all your lists double opt-in. Providing for a double opt-in requires that people first sign up on your site, and then activate their subscription via a confirmation email. Doing this will take away any chance of being labeled a spammer and you will be able to show proof that people actually did requested your emailed information.
An added benefit to you is that the double opt-in method will result in a list that is significantly higher quality than a singe opt-in list. If these people are interested in your offer enough to verify with the confirmation email, they tend to be much more serious and interested in what you have to offer.
By putting the methods mentioned in this article into practice on your website, you will be able to build a huge, high quality list in a relatively short period. I have used all of the methods mentioned here and they work very well. If you use them, you will find they will work for you as well.
About the Author:
You don’t have to spend a bundle to build a massive list. Having an offer that a great majority of people will want also increases your click through rate. Go to Make Money Online Free to see how it can help you compile your list fast.
