Xocai Healthy Chocolate Business Review (MXI Corp) Scam or Legit?

by Chris Gatenby

Chocolate is candy, right? Well, not necessarily. Xocai (pronounced like: sho sigh) is MXI Corp’s brand name for their line of healthy chocolate. That claim is supported by the absence of trans fats, wax, refined sugars and the presence of high levels of antioxidants as certified by Brunswick Labs, an independent testing organization. People interested in a network marketing business opportunity can sign up to distribute Xocai healthy chocolate products.

The owners and founders of MXI Corp come from a background in chocolate distribution having founded Pure De-Lite, a 300 million dollar distribution company supplying the large retailers. Investigation into the antioxidant properties of unprocessed cacao led to the formulation of the xocai chocolate. Headquartered in Reno Nevada, MXI Corp introduced their first product a few years ago and now have in excess of 50,000 distributors. They appear to be gaining sales momentum and may enter a period of explosive growth as often happens with network marketing firms once they establish themselves.

You can get Xocai healthy chocolate as X Powerhouse cookies, Xocai Nuggets, X Power Squares, Protein Bars, Omega Bars and Activ liquid. Special ingredients and processing are used to maximize the antioxidant levels and minimize unhealthful ingredients such as trans fats, refined sugars et cetera. Diabetics appreciate that low glycemic sweeteners are used. The products are rich in epicatechin which is believed to have health benefits (Science Daily March 12, 2007).

Xocai distributors are paid on a binary compensation plan plus recruiting, down line building, executive and leadership bonuses. The company allocates 50% of commissionable volume to distributors. In calculating the binary commissions, group volume is not flushed so unpaid volume carries forward to the next week. New associates pay a $35 fee for their business and purchase two cases of chocolate. Additional business centers may be obtained with the purchase of an additional four cases.

The monthly auto ship requirement is one case of chocolate ($110) until the executive level is reached whereupon a two case monthly purchase is required. I would consider this a fairly low risk business venture since one can join the business for under $300. Most people will substitute healthy chocolate for candy or sweets that they were already buying making the auto ship easy to handle.

Xocai distributors are provided with a replicated website to showcase their products. It includes a retail store and a back office with business reports and so on. The back office also contains training resources. Associates may recruit across the USA and in Canada, Australia, New Zealand and Japan. Of course, other countries may have been added after this was written

Having sampled several Xocai products, I can attest to their excellent taste and sensory qualities. The Xocai business certainly has the advantage of a highly desirable nutritious product. I expect that the customer and distributor retention rate will be good because people won’t want to give up their healthy chocolate. The compensation plan strikes me as very fair and the sales and marketing tools are professional quality. As with any MLM business, it will take some work to build an organization but with healthy chocolate as the product it is bound to be a lot easier than usual.

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