Make Money With Adwords Cheap Content Network Ads
If you want to make money with Adwords, you will need to keep up to date with the new strategies that are constantly appearing, as well as keeping pace with the changes that Google makes to its Adwords policies.
In 2007 we all learned to ‘kill’ the competition with Day Job Killer. Hard on the heels of that ground-breaking ebook came the spy programs that let you track your competitors’ ads, copy them and (in theory at least) blast them off the face of the search engines. Unfortunately some of these systems charged a very high price for membership.
So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead – the content network.
If you have come to Adwords in the last couple of years, you may not know that the search and content networks were once united. Google separated them to give advertisers more control in the days when click fraud was common. Most advertisers immediately (and rightly) turned off the content network for their ads.
However, times have changed. Click fraud is nothing like as common as it was, thanks to Google’s very heavyhanded measures in closing the accounts of any Adsense user who has any strange clicking activity on their site. This is a big problem for Adsense site owners because it means that any bored kid anywhere in the world can put them out of business by repeatedly clicking on their ads. But for Adwords advertisers, it means that the content network has opened up again.
Advantages of advertising on the content network instead of the search network include a cheaper cost per click, and a lot more control. You can actually pick the exact sites that you want your ad to appear on.
The last point there is very important. When setting up a campaign for the content network, always specify target sites for your ads. In fact, you should specify not only the site, but the exact pages of the site.
Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.
It is also better to limit your advertising to sites that display their Adsense above the fold – that is, the ads are visible on the screen without scrolling down. Toward the top left of the screen is the hottest area, that’s where you really want your ad to be.
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