How To Build A Big Responsive List
Succeeding on the Internet comes down to understanding the basics. You need to pick a good market. You need to find out what they are willing to buy. And you need to use a proven marketing system.
The next step is getting website visitors and getting them to join your list.
You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let’s discuss this all important topic.
Traffic generation and list building are the cornerstones of Internet business success. You need to get people to your website. Then you need to persuade those people to give you their email address. This is how it’s done…
The first thing to understand is that list building is a mindset. You should think of it as the primary marketing objective of your Internet business. Do everything to get more people on the list.
Next, create a “hook” that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.
Finally, start marketing the opt in page. A number of website marketing methods exist. They all have their good points and bad points. Below are the ones I like.
My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.
Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.
Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It’s best to use these instead of trying manual submissions.
Ezine advertising is powerful. In any market a number of ezines (or electronic newsletters) exist. The publishers of these ezines will accept both articles and ads. The ads are either classified or solo emails. Solo emails work better.
Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.
Reciprocal joint ventures work very well. You simply contact the ezine publishers you would otherwise advertise with and have them promote your free report to their list. Then you reciprocate by doing the same for them to your list.
Obviously, your list has to be as big or bigger than the joint venture partner’s to make this “MO” work. As your list grows joint venture opportunities will pop up all over the place.
Here’s the key to success: Every single day work on traffic generation and adding people to your list. Nothing is more important than this. So focus on it.
The next article will talk about taking profits out of your list.
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