A Budget Way To Take Payments On Your Site.
The internet is a marketers dream. Here you have an audience that runs into the hundreds or even thousands of millions. All you need to do is get your slice of the action. I’ll discuss that in another article.
To get your slice of the internet cake, how can you set up a site to take payments? How can you do so on a tight budget?
It’s not really difficult and very affordable for even the beginner to set up a site that can receive payments.
So how do you go about it?
The first requirement would have to be a good web host. I would suggest a cheap host not a free host. I don’t mean cheap and nasty. There are plenty of good deals to be found. The other reason you don’t want to use a free web hosting provider is you don’t want their advertising on your site.
Then you need find someone that will process your payments.
To create your web pages you will need some software. I personally use Dreamweaver. There are some very good free programs available on the internet.
Choosing the right web host is not an easy task. You need to assess the quality of the hosting account as well as the value provided. Some of the things you need to look for are:
As your business grows and you promote more products you will need more domain names. Your web hosting provider must allow you to run a number of domains on your account. You also need to be able to have a good number of subdomains.
Can you use CGI and PHP scripts on your site? How much disk space do you get with this account? How many MySql databases are you permitted to run? These are some of the things you need to get answers to in choosing a web host.
You also need a payment processor. There are hundreds of these. I am just going to look at three of them. They are all budget and very affordable. One is totally free to set up.
PayPal is the first of these. You can join PayPal for free and begin receiving payments. Their income comes from the small percentage they take when the sale is made. Their payment system uses email to pay to. It is wise to set up an email account just for payments. Your hosting account should allow you a number of email addresses.
The next one to look at is 2Checkout.com. They have an initial one off fee to set up your account. This is about $50. After this they take a small percentage each time a sale is made. 2Checkout is also well used by many internet marketers.
The last on this list is ClickBank. ClickBank is free to join. It has a huge list of affiliate products that you could choose to promote. If you wish to become a vendor, selling your products using ClickBank you will need to pay a setup fee. This is about $50.00. ClickBank also charges a small percentage for each sale that is made through them.
All of these sites generate a code for you to use on your sales page where you want the buy now button. PayPay and 2Checkout.com both provide code you place into the HTML of the page. Clickbank generates a URL you can then link to a button on your page.
As you can see, setting up your own e commerce web site is not real difficult and is very affordable.
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