Emotions And Memories Are Keys To Your Online Traffic Formula
Memories are a major factor in how we are impacted. Memories are saved as pictures which can be accessed much easier than words. They can capture both emotions and feelings in one picture image. Remember, “A Picture is worth a thousand words.”
Do you recall all of the words that you read on the screen, or do you remember the pictures and how the ad made you feel? Visualizations are very important in capturing people’s attention.
Emotions as well as memories play a major role in decision making. Human behavior is mostly influenced by emotions and not by logic and reason. The influence that our memories have on us drive our emotions. We want our marketing to spur emotions.
Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.
Buyers need to access emotions to shape their behavior. You need emotion to generate consistent traffic. People want to be moved into action. A good marketing approach is to find out how people relate to your product and experiences. These experiences spark certain emotions which drives their behavior.
The next time you watch a commercial with lots of emotion and lights, think about the fact that what they are trying to do is to tie their product in with your happy emotions by association. There are very few words in these commercials, but lots of emotions.
Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.
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