Google Adwords: Are there Any Other PPC Programs Around?
PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?
Consider the old style of advertising. The company whose resources you were using to advertise, whether it was a television, newspaper, radio or webpage, would charge you a fee. For that fee your ad would be displayed for a set amount of time and anyone who wanted to could come see it.
Then somebody got to thinking and decided that this way of doing it was not quite fair for the internet; because not every ad medium has the same benefits. They also figured that if ads got a lot of viewings because the webpage it was showing on had a lot of net surfers come each day, then why not have both the page owner and the advertiser gain from that fact.
Raising the fee for advertising wouldn’t really work either, because if extra business didn’t continue, that might hurt the sites reputation.
Hence: the birth of the concept of pay per click advertising.
An advertiser writes an advertisement for their product or service using keywords they have carefully researched and found to be productive. They then turn these advertisements over to the search engines.
Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.
The idea was taken a farther by the search engine. They make it possible for a marketer whose is willing to pay a little more per click on their advertisements (the one who has the highest bid on the particular keyword) to have their ads shown in the top slot of sponsored ads. In this way the advertiser can get greater visibility and create more traffic, and that means both he and the search engine will have greater profits.
If you ask anyone to identify a pay per click “ppc” advertising tool they are probably going to immediately fall back on Google and Google AdWords; however, Google is far from the only search engine to operate a pay per click marketing tool.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com all allow marketers to advertise with them on a pay per click basis. The prosperous marketer will be the one that is willing to step out from the comfort zone of Google and AdWords and test their advertising skills in these uncharted waters.
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